Social Media Consulting and Tutoring Services
Posting on social media is like shouting into a megaphone; anything you share on these platforms will reach many people and places around the world (even those you’d rather not reach!). As a business owner or marketer, you can take advantage of this huge opportunity by making sure your message is tailored to your target audience, consistent across all channels, and created with search engine optimization in mind. However, the nature of social media is such that if you mess up even once, people will immediately start raving about your business (and for no reason at all!). That’s why enlisting Saurus’s professional social media consulting and tutoring services is perhaps the best decision you can make to avoid social media disasters and improve and optimize your social media presence.
At Saurus, we believe that collecting likes and followers isn’t the sole purpose of a social media profile, and we’ve seen that high popularity on these platforms doesn’t always lead to better brand awareness and more sales. When you use social media for your business, it’s all about establishing a genuine, mutually beneficial dialog with your current and potential customers and maintaining an ongoing relationship with them (but don’t let the conversations get too personal or else!). Saurus understands this issue and has assembled a team of highly experienced social media consultants who can identify the specific needs of your business and target audience to help you develop a solid, fruitful social presence.
Saurus’s social media consultants are with you from the start and don’t begin goal-setting and evaluation until they know exactly how social media fits into the big picture of your company’s goals. First, we conduct a comprehensive review of all relevant resources, including but not limited to existing social media channels, your company’s website, existing visual assets, and other communication channels. We also monitor your competitors’ activity on all social media platforms to find out what content is resonating well with their followers and how they’re using these channels to spread their message.
Our social media consulting and tutoring services go far beyond a simple introduction to these platforms (but don’t worry, the introduction is included if you’ve been living in the cave!). We analyze your business, brand, industry, sector, competition, and target audience to give you practical suggestions for improving your company’s social media presence. We also take the time to talk with you and your team to learn more about how you want to interact with your audience and what you hope to get out of those interactions. That way, we can make sure you’re on the right track with your social media efforts (and we’ll show you how to catch the fish instead of just giving you a fish that won’t even feed you and your team!).
Why Is Social Media Consulting Important for Your Business?
As a professional business owner, you know for a fact (and if you don’t, don’t be embarrassed, because Saurus will tell you!) that even if you know everything there is to know about your business, there are still specialties you may not be familiar with, and social media, as simple as it seems, is one of them.
Saurus’ social media consulting and tutoring services help you understand what goes on behind the scenes of social media interactions and how to use the special features of major platforms like Facebook, Twitter, and Instagram to your advantage. If you’re not yet convinced of the benefits of working with our professional social media consultants, consider the following:
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They share their expertise in the field.
You may know how to leverage social media for your personal use, but when it comes to interpreting and evaluating your customers’ actions on social media, things are different. Saurus’ experienced social media consultants know exactly how social media platforms work and can show you how to use them for your business to get the best results.
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They can keep you informed about social media trends.
Social media is like a living entity that is constantly evolving. But as a business owner, you probably don’t have the time (or desire!) to keep up with social media trends and changes like algorithm updates. Our social media consultants, who work exclusively and expertly in the field (and are kind of addicted to these platforms!), can keep you up to date on all of these changes and updates so you can tailor your social media efforts to them.
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They can bring in a fresh perspective from the outside.
You and your in-house team are doing everything in your power to improve your social media presence, and you probably think you’re doing everything right and on time, but why aren’t you seeing the results you want? You need an outside expert to help you see things differently! When you choose to work with our professional social media consultants, you’re literally bringing in an outsider with an objective and fresh perspective to evaluate your efforts. The result is a concentrated force of thought and talent that will undoubtedly help you get the most out of your social media presence.
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They’ll help you find the most appropriate platform.
You’ve just started your business and want to improve your social media presence, but you don’t know where to start. Or you’re already active on multiple platforms but aren’t getting enough engagement. That’s where Saurus’s social media consulting and tutoring services come in handy because our consultants know each platform and its users like the back of their hands and know what types of businesses and content resonate well with those users.
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They can educate you on the subject.
Because social media is constantly changing, you can’t learn how to work with these platforms simply and quickly by reading articles and blogs, as you may have experienced firsthand. Our knowledgeable social media consultants are happy to teach you the ins and outs of each platform so you and your team can use them professionally and efficiently.
Social media platforms are exactly what their name implies: a place where people can communicate with each other. And in the case of businesses, these others are your potential customers and clients. So you need to show them that you’re interested in having a real conversation with them and that you’ve listened to their needs and concerns.
Saurus’s social media consulting and tutoring services will help you transform and tailor your efforts to each social media channel in order to increase brand visibility, build strong relationships with your target audience, manage and improve public relations, make your brand more trustworthy, and, ultimately, increase sales and revenue. So, if you want to up your social media game and need the help of trained and experienced social media consultants, call Saurus right away so we can assign one of our top-performing consultants to your project; otherwise, you will have to work with either our unprofessional competitors or the rookie intern we recently hired!
