Mobile App Marketing and Cost Per Install (CPI)

Mobile App Marketing and Cost Per Install (CPI) Services

Hundreds, if not thousands, of new mobile apps are developed every day, making it extremely difficult for any of them to shine and get the attention they deserve (if they deserve attention at all!). Even if you’ve developed an iOS or Android app and published it to an app store, in this crowded market, there’s no guarantee that anyone will see it and install it (or not uninstall it right away when they see how terrible it is!). So, if you want to increase the visibility of your app, you should make it visible on all platforms so that people can find it and get to know it. This is where Saurus’ professional mobile app marketing and cost per install (CPI) services come in, helping you get the word out about your apps so you can get people to install them on their phones.

At Saurus, we’ve found that with so many apps out there, it can be very difficult for developers and business owners to make people aware of a newly released app and get (or force!) them to install it. We also believe that you can’t get anyone to download and install your mobile apps if you don’t use effective and proven marketing strategies. That’s why at Saurus, we’ve assembled a team of experienced and knowledgeable advertising and digital marketing experts to create, execute, and manage successful and data-driven mobile app marketing and cost-per-stall (CPI) campaigns for you.

Saurus’s experts are equipped with the latest marketing tools and techniques and apply proven strategies to raise the profile of your app and boost its presence in the various app stores, which in turn increases the number of installs and revenue it generates. By thoroughly analyzing your market and key competitors and establishing measurable KPIs, our team can provide insightful recommendations to improve your overall marketing strategy. They also analyze and optimize every aspect of your app, from user activity to distribution, so you get the most out of every user and make the most of your advertising budget (and pay us well for our honest work!).

At Saurus, we’ve worked with a wide variety of companies and brands, so we know exactly what it takes to succeed in the mobile app marketplace: a well-thought-out, data-driven strategy and an intelligent, savvy, and creative team to help you achieve your mobile app marketing campaign goals while keeping your cost-per-install as low as possible (which you won’t find anywhere else but at Saurus!).

What Are the Mobile App Marketing Services at Saurus?

The emerging field of mobile app development is fast-paced and constantly evolving, and we at Saurus understand that very well. We also know that no marketing campaign can be successful without knowing your target audience intimately and developing a flawless customer journey. So, when you leave your mobile app marketing to us, we work according to the best business practices and guidelines and tailor them exactly to the needs of your business. Plus, we keep up to date with the latest developments in the field so we can incorporate the ones that will have the biggest impact on the success of your business into your marketing strategy.

When you work with Saurus, we’ll have a strategy in place to get people interested in your app before it’s even released, so they’ll want to install it and learn more about its content. This way, there will be a large number of curious and eager users ready to install your app as soon as it’s available. We also believe that well-designed visual content tailored to the needs and interests of the users of each app store can have a significant impact on the organic growth of your app and the cost-per-install. So, when you work with us, our creative team will create memorable and distinctive content and ads that represent your app and entice viewers to want to learn more about what it offers users.

Our mobile app marketing and cost per install (CPI) services are so comprehensive that they cover all your app market needs and include the following:

• App marketing consultation
• App marketing strategy
• App marketing campaign launch
• App store launch
• App Store Optimization (ASO)
• Paid User Acquisition (UA)
• Media buying and advertising
• Creative production services
• Product optimization
• Paid advertising
• User retention strategies
• App analytics

What Are the Benefits of CPI in Mobile App Marketing?

Cost Per Install (CPI) is a metric that allows you to measure the efficiency of your ad spend in a marketing campaign. When you run a performance-based CPI campaign, you either pay a flat rate or an auction rate based on how many times your app was actually installed with the help of the ads and marketing materials used in the campaign.

At Saurus, we know how to launch efficient and professionally developed Cost-Per-Install mobile marketing campaigns that will help your app quickly rise in the top rankings of various app stores, resulting in more and faster installs (and monetization opportunities, because, after all, it’s all about money, isn’t it?). If you still have doubts about the benefits of CPI mobile app marketing for your app’s growth, you should consider the following points:

• It helps you measure the effectiveness of your marketing.

If you want to know how well your campaign is doing in getting people to install your app, CPI is the best choice because it is a reliable metric to measure the effectiveness of your marketing efforts. While a low CPI is an indicator of good performance, a high CPI shows that you need to optimize your campaign to improve your results.

• It is cost-effective and budget-friendly.

App installation is a multi-step process that users can abandon at any step. So, if you want to be successful with your app marketing campaign, you should target those potential users who are highly motivated to download, install, and use the app. By using the CPI model and targeting only those users who have shown a genuine interest in installing your app, you can reduce the likelihood of wasting your marketing budget.

• It helps you reach the most relevant niche market.

In CPI marketing campaigns, your ad will reach your niche audience and the users who are already searching for apps that are just like yours. So this strategy is one of the best ways to connect with the people who are really interested in what you have to offer.

Even if you’ve spent days and nights developing an innovative and user-friendly mobile app that has the potential to change lives, your app won’t make a difference if people don’t know about it. Saurus’s professional mobile app marketing and cost per install (CPI) services will help you get the word out about your app and increase its reach so you can grab the attention of potential users in this crowded digital universe. So, if you’ve just released a great app and want to market it or are even thinking about developing one, call Saurus right now so we can start our app marketing journey together and conquer high peaks of success. And if you need time to pack, OK. But don’t be offended if we leave you at the bottom of the mountain and start a new journey with your competition!