Content Strategy Services
In a world where content is king, content strategy serves as a battle strategy without which no content can reign in the digital sphere (and kill its competitors in the process!). Without a well-thought-out strategy, even the most compelling and engaging content can’t contribute to the success of your content marketing campaign because creating user-friendly and valuable content is only part of the challenge (which you can also leave to Saurus).
At Saurus, we know how important a professionally developed content strategy is to strengthen your online presence and, ultimately, the success of your business. That’s why we focus on strategies that are both successful and innovative, which is especially important in the ever-evolving field of digital marketing. We understand exactly how each digital marketing channel contributes to the success of the overall campaign and discover new channels through which you can connect with your audience and boost the performance of your campaign.
Saurus’ content strategy team is made up of experienced SEO and digital marketing professionals who have planned and developed several successful, data-driven strategies for businesses of all types (not all types, but still!). They’re happy to work with you and your team to develop a customized content strategy that will help you get the most out of your content and improve your position in the marketplace (and ours with newbies!).
By developing an effective content strategy that aligns with your brand’s values, your sales goals, and your target audience’s needs, we’ll help you stand out in a crowded marketplace and generate valuable leads that can be converted into paying customers.
What is a Content Strategy?
Simply put, a content strategy is a carefully developed, data-driven plan that takes into account various factors for creating, delivering, and monitoring the performance of all content produced for a business, public, or personal content marketing campaign. The main goal of a content strategy is to develop a plan to improve your company’s online presence in a way that is more likely to be discovered by the target audience and attract more customers.
Saurus’s professional content strategy services help you set short- and long-term marketing goals, organize your efforts, and ensure your marketing is focused on the right things (namely, profit and money!). The content strategy we develop for you will help you create and publish content that solves your target audience’s problems, builds your reputation, and establishes your business as a market leader.
What Are the Content Strategy Services Offered by Saurus?
To reap the benefits of your content marketing campaign, you need a carefully planned content strategy that takes into account the goals and priorities of all your marketing campaigns.
At Saurus, we develop well-documented content strategies that guarantee your team’s hard work will yield measurable results (and won’t be wasted on your guesswork and speculation!). Our content strategists study your market, your competition, your industry, and potential growth opportunities. Then they apply their extensive knowledge of consumer behavior and innovative ideas to develop a plan to increase your website’s conversion rate. Our content strategy services are based on the 6 steps to creating a content strategy, and it looks like this:
In the first step of our content strategy services, we analyze your currently published content to find out where it stands and what customer needs it hasn’t yet met. With this information, we can develop a strategy to create valuable content according to a set schedule and content calendar.
In this step, we find out where your content is falling short and help you develop a plan to change that. By looking at the strengths and weaknesses of your key competitors, we can figure out what topics and keywords you should be working on.
After the content audit and identifying the content gap, it’s time to come up with ideas for new content to publish across multiple channels. As part of our content strategy services, we host brainstorming sessions that you’re welcome to attend (even if you’re just there to drink free coffee and donuts!).
After brainstorming basic content ideas, we get more serious and determine which topic best fits which content type.
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Determining the Publishing Channels
Once the content types are determined, it’s time to decide which channels to publish each piece of content on.
After we know what types of content, on what topics, and on what channels we want to publish, we develop a content schedule or content calendar that covers all of the above information and presents it in an organized and comprehensive way. All content proposed in the content schedule is accompanied by a list of keywords, suggested metadata, competitive analysis, and optimization recommendations. This document is basically the guide for everyone working on the different aspects of your content marketing campaign and represents the essence of your content strategy.
What Is the Power of Content Strategy?
A well-thought-out content strategy is critical to the success of any content or digital marketing campaign designed to generate leads and close sales. A content strategy gives your business a roadmap it can follow to target the right audience with the right message at the right time. When you engage Saurus’s content strategy services, we leverage extensive resources to develop strategies that maximize your return on investment (ROI), lower your marketing costs, and increase your sales and revenue.
In general, we can summarize the power of content strategy in the following points:
- A content strategy ensures that your content is focused on achieving your goals.
- It helps you learn more about your target audience’s wants, needs, and interests.
- It helps you identify content gaps and new content opportunities.
- It helps you create content that sells.
- It makes it easier to consistently deliver high-quality, user-friendly content.
- It helps you see what’s been successful and adjust your content accordingly.
- It improves the quality of leads you get.
- It helps you track your progress.
- It makes sure everyone is working to the same plan.
- It helps you get the most out of all your content channels.
- It increases the number of your followers on social media.
- It boosts your brand’s credibility and reputation.
- It lowers marketing costs and improves ROI.
Dedicating resources to professional content strategy services can increase your company’s profitability and free up valuable time that you can better use elsewhere (wherever you want, just not THERE!). Our targeted and analytical content strategies have contributed to the success of many businesses, helping them increase their ROI, generate more leads and improve their online presence. We also work extensively with each of our clients to create a common ground for campaign goals and measurable KPIs.
So if you’re just getting started with a new content marketing campaign, or are well into it but not getting the results you want, call Saurus now so we can help you develop a successful content strategy that will make your social media profiles and website shine on the World Wide Web and knock your competitors out of the ring!
