Website Speed and Performance Optimization Services
Imagine entering a busy office or store with inefficient workflows and people waiting in long lines to receive services. Do you think those people would return there if they had a choice? Absolutely not! Some will even change their buying decision and leave the line immediately. Your website is the equivalent of your physical office or store, only in the digital world. And just as you do everything you can to improve the workflow and customer experience in your office or store, you should do the same for your website by using professional website speed and performance optimization services.
At Saurus, we know that in today’s highly competitive and fast-paced business world, first impressions are everything. And when it comes to your website, which is the first digital impression your online customers get of your business, speed, and performance are the two critical factors that can make or break that impression (and frankly, that’s why we’ve been trying so hard to impress you with our website!). We also believe that a poorly optimized website (definitely designed and developed by our competitors!) can sometimes hurt your business more than not having a website at all. After all, an unoptimized and slow website means a poor user experience and a poor user experience means a decline in your reputation and credibility.
But now that you’re here, you can leave all your worries behind! We’ve made it our mission to find a solution to this problem (and all your other digital marketing and advertising problems!) by having a highly professional group of tech-savvy website optimization experts on our side. Saurus’s website speed and performance optimization team is made up of experienced web developers and SEO experts who know exactly what your existing and potential customers want from your website when they visit and browse it. They’re also equipped with all the necessary optimization tools and techniques to help you achieve the highest Google PageSpeed Score possible so you can create a seamless user experience that turns even casual visitors into long-term, loyal customers.
Saurus’s Website Speed and Performance Optimization Services
As we’ve said before, first impressions are lasting impressions in the realm of website performance and user experience. Even if your products, services, and website content are superb and of the highest quality, your users will quickly leave your website if they have to wait too long for pages, images, or other media to load. Saurus’s website speed and performance optimization team takes care of these issues by using all the proven strategies and techniques (and sometimes unproven, made-up ones!), from host optimization to CMS optimization, to improve your website’s visibility, usability, and SEO ranking.
When you entrust us to improve your website’s speed and performance, you’ll get a comprehensive website performance optimization strategy that includes, but is not limited to, the following services:
- Code optimization
- Database optimization
- CMS optimization
- Plugins and features optimization
- Media optimization
- Host and server optimization
- Cloud CDN solutions
- Website caching optimization
Why Is Website Speed and Performance Optimization Important?
To emphasize the importance of speed and performance optimization, suffice it to say that your website speed and performance can affect all your digital marketing efforts because just as an optimized website means better SEO and higher conversion rates, a poorly optimized website leads to a loss of visitors and leads, a high bounce rate, and thus less ROI. The following points will give you an overview of the benefits of website optimization:
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It improves usability and user experience.
First of all, we should ask ourselves why we created a website in the first place. If you’re like us and most of our clients, you created it so your potential and existing customers and business partners could find your business or products and services online. A slow and cluttered website does your visitors no good and only wastes their valuable time. If you want your website to be usable and provide an acceptable user experience, you should invest in professional website speed optimization services (Saurus’s, of course!) and make sure that all elements of your website work optimally.
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It improves SEO rankings.
Every extra millisecond your visitors have to wait for your website to load increases the likelihood that they’ll leave the site and move to your competitors’ websites. When we work on speed optimization of your website, we make sure that the bounce rate is as low as possible and that users don’t leave your website immediately because the page loads too slowly. A low bounce rate and a high Time on Page will help your website rank better in SERPs – at no additional cost.
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It improves conversion rates.
When you use Saurus’s website speed and performance optimization services, the potential customers who find you and visit your website stay longer on each page. When visitors spend more time on your website and have a pleasant user experience, they’re more likely to buy your products or services, which increases conversion rates and sales.
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It’s a high ROI investment.
At the end of the day, business is about making money. With a slow website, you not only lose potential customers and revenue, but you also lose your visibility and credibility. Website optimization is a cost-effective way to keep your visitors on your site as long as possible, giving them enough time to make an informed buying decision and complete the buying cycle. Also, customers are more likely to come back if they have a positive experience with your website, so optimizing load times is a wise investment.
The digital world, especially now and with new internet technologies, is the world of speed. You probably know that your visitors won’t stay on your website if it takes too long to load (and by too long, we mean about 2 seconds!), and your page load time isn’t something you can take lightly or ignore. So, if you’re looking for professional website speed and performance optimization services and want experienced website optimizers to work on and improve all aspects and elements of your website, call Saurus right now! Otherwise, your website won’t be able to keep up with the competition, and you’ll lose the race and be left behind in the age of digital snails!
