Search Engine Optimization (SEO) Services
Gone are the days when you had to spruce up your store with balloons or neon lights to keep up with your competitors on the street, or when handing out flyers or filming TV commercials were the main ways to attract customers to your store. Today is the age of search engines, where customers search for the products or services they need from the comfort of their own homes. Now, your competitors are similar websites in your industry, doing their best to rank highly in the SERPs for specific keywords. And how do they do that? By using the professional search engine optimization (SEO) services of a reliable and reputable SEO agency like Saurus (even though no one compares to us!).
At Saurus, we believe that search engine optimization is a critical factor in the success of all digital marketing campaigns. It’s the modern treasure map that gets your website to the top of the search engines and helps your customers find your business easier and faster (and ultimately puts money in your pockets!). But you need to put your SEO efforts in the hands of experienced and trusted professionals if you want to achieve effective and positive results; otherwise, you could do irreversible damage to your website and, by extension, your business.
Our search engine optimization (SEO) team at Saurus is made up of professional and highly qualified SEO experts who are aware of the risks of black-hat and gray-hat SEO techniques and the damage they can do to your website and always stick to white-hat techniques that will increase your traffic organically. They have years of experience in this field and have worked with almost every industry, from medical to e-commerce.
At Saurus, we know how to combine efficient and up-to-date SEO and digital marketing practices to help you get the most out of your campaigns and rank as high as possible for the most relevant and targeted keywords. When you leave your search engine optimization to us, you can be sure that our SEO specialists will meet all your requirements, as they are well-versed in all of the major search engine optimization guidelines. They will improve your website’s visibility on search engine results pages, increasing the likelihood that you will get targeted traffic and ultimately make money from it (if your products or services are worth the price, of course!).
Saurus’s Search Engine Optimization (SEO) Services
Search engine optimization (SEO) is an umbrella term for a variety of strategies and techniques aimed at increasing your website’s visibility in search engines and improving the number of targeted, organic visitors to your website. SEO techniques can be divided into three primary categories: on-page, off-page, and technical SEO, as well as some secondary categories such as local and e-commerce SEO.
At Saurus, our SEO experts use all available tools and techniques, as well as their extensive knowledge of user psychology and search engine algorithms, to provide you with an all-in-one SEO solution designed from the ground up for your business and industry. Our professional search engine optimization (SEO) services include the following:
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SEO Consultation and SEO Audit
Before we start working on your website, we first create a comprehensive SEO audit using the most advanced and sophisticated SEO tools. Then, together, we’ll figure out how to achieve your SEO goals and set achievable benchmarks. We can consult and train your internal marketing department or take care of your SEO needs ourselves. We do both and can also advise you on which direction to take.
When used correctly, keyword research can serve as a guide for organizing your content and the structure of your website. At Saurus, we find the best possible keywords that will help you grow your audience. Our ability to predict the future success of your website in search engine results is directly related to the thoroughness with which we conduct our keyword research. However, we never make impossible-to-fulfill claims or overly optimistic predictions.
In order to set realistic goals and benchmarks for your SEO efforts, we perform a thorough competitor analysis that helps us identify where your business stands in the market, who your competitors are, what their SEO goals are, and how they’re achieving them. This allows us to make data-driven decisions and choose our approach based on strategies that have already been tested and verified, rather than relying on guesswork or reinventing the wheel.
On-page SEO, as you can guess, refers to SEO actions that take place on every page of your own website. These actions involve optimizing the content of your website and features such as headings, title tags, meta tags, image alt text, and more.
This is about the SEO actions we take on the web to improve your website’s visibility through quality backlinks and similar strategies.
Technical SEO is about the intricate and fine details in your website’s code that play an important role in its ranking. When we work on your website’s technical SEO, we take care of any backend issues that may affect indexing or the user experience, such as low page speed, page errors, and crawling issues.
If you have a retail store or an office and offer in-person services, local SEO is a must for you. When you use Saurus’s local SEO services, we’ll implement all the local search optimization techniques for your business and also help you set up and optimize your Google Business Profile so customers can find you more easily and faster when they search for a local business in your industry.
We can increase traffic and sales to your e-commerce website by using product optimization techniques and focusing on the keywords your target customers use when searching for businesses like yours. If you give your customers easy access to the product they’re looking for whenever they need it, you’re sure to see an increase in repeat purchases.
When reputable and authoritative websites link to a website, it gains credibility and authority. The quality of your backlinks is an important factor in how highly you appear in search engine rankings. In fact, high-quality links from relevant and credible websites can even generate traffic that leads to new customers for your business.
One of the most in-demand search engine optimization (SEO) services we offer at Saurus is penalty recovery for websites that have been penalized due to black-hat SEO techniques (that our competitors use!) or innocent mistakes in the past. In doing so, we examine all of your backlinks as well as your own website to find out what negatively impacted your website and increased its spam score, leading to penalization. Then, we use proven techniques to remove those backlinks and bad factors so your website (hopefully!) gets indexed again.
SEO is an important part of any marketing strategy that aims to increase awareness of a product or service and increase the number of interested buyers. Therefore, resorting to professional search engine optimization (SEO) services is a must for any business that wants to increase its website’s visibility, engagement, organic traffic, and, ultimately, revenue and sales.
So if you’re just launching a new website and want to increase your traffic as quickly as possible, or if you have a website that’s been around for years and you’re not satisfied with its traffic or conversion rate, call Saurus right now so we can assign one of our powerful SEO teams to your project. And a word of warning: don’t leave your SEO to our amateur competitors if you don’t want your website to be buried under a pile of SERP results or even penalized altogether!
