Brand Slogan and Tagline

Brand Slogan and Tagline Services

The term “brand slogan” refers to a catchy and appealing phrase or set of words commonly used to promote a particular company or product. A brand tagline or “motto,” on the other hand, is a short statement that sums up the essence of your business in a few simple words that will stick in the minds of your target audience and help you get the word out about your brand (only if it’s from Saurus!). The difference between taglines and slogans is that taglines conjure up an image of your brand in the eyes of your target audience, while slogans reflect the spirit of your business. When you’re promoting a product, you use your slogan to get people to buy it, while you use your tagline to make people aware of your business.

Saurus’s brand slogan and tagline services help you create slogans and taglines that are unique, memorable, and consistent with your company’s goals and your product’s key features and applications. This way, you’ll leave a lasting impression that will help strengthen your brand by making it known to the public (whether good or bad, we won’t know!).

Our catchy brand slogans communicate your company’s mission and value to your customers and are a powerful marketing tool to attract potential customers and get them to buy from you and do business with you (just like we got you to do business with us!). And with our timeless taglines, you’ll also be more successful in keeping your brand in the minds of existing customers, attracting new customers, and increasing brand awareness.

What Are the Characteristics of a Good Slogan?

At Saurus, we know that almost all successful and memorable brand slogans share some common characteristics that are critical to their lasting impact and, therefore, their success. In general, an effective brand slogan has all or most of the following characteristics:

• It should be short, simple, clear, and meaningful.

The most effective slogans have a short, memorable message for their target audience. If your target audience can’t relate to your company’s slogan and doesn’t understand what it’s supposed to say, they’re likely to ignore the slogan and your company and forget about it altogether. That’s why at Saurus, we try to develop informative brand slogans that are easy to understand and get their message across quickly.

• It should be unique, distinctive, and memorable.

If your slogan is somehow similar to that of another established brand, it’s not a brand slogan at all! An effective slogan should be completely unique so that when your audience sees or hears it, they’ll only be reminded of your business. This uniqueness also makes the slogan much more memorable because we tend to find a new place in our memory for new information we encounter. Plus, the brilliant slogans we create at Saurus are powerful enough to set your brand apart from the competition. As you’ve (probably!) already seen, we’re masters at creating distinctive slogans that refer to unique features of your brand or include your brand name.

• It should give potential customers a reason to buy.

Brand slogans that successfully convince people to buy a product or service do so by emphasizing the positive aspects of that product or service. When your target audience sees or hears your slogan, they’re reminded of the benefits and unique selling points of your products or services and are, therefore, more likely to buy from you (and line your pockets!). At Saurus, we develop effective slogans that highlight the best features of your offering and help you (and us, of course!) make more sales.

• It should appeal to customers’ emotions.

A brand slogan should evoke a good feeling to be effective. Therefore, building an emotional connection with your target audience is crucial to the success of your slogan. For example, if you’re in the medical field, you can accomplish this by including a positive term like health or wellness in your brand slogan. And if your target audience is concerned about the environment and Mother Earth, don’t forget to include the term GREEN in your slogan!

• It should be relevant and consistent with the brand identity.

An ideal slogan is, among other things, one that is consistent with the identity of the brand it promotes. Your brand’s slogan should reflect the values of your company as a whole, so it’s important to choose it right. When we work on brand slogans at Saurus, we consider all aspects of your brand and create slogans that represent the why and what of your brand (and also the where and when, if you want!). For example, if you’re a serious company that doesn’t take anything lightly, we’ll create an elegant and meaningful slogan for you (we’ll try, but we make no promises!). And if you’re into fun and humor like we’re, we’ll do our best to create a witty slogan for you that shows your cheerful and appreciative spirit.

• It should be rhythmic or rhymed.

Rhymed slogans or those with catchy beats usually have more impact, attract more attention and become much more popular. Slogans set to music, such as a jingle, are even more memorable and stick in listeners’ minds for decades.

• It should reinforce your brand.

An effective brand slogan should drive your business forward and lift the spirits of everyone in your organization. It can also help shape your company’s culture and plays an undeniable role in how your customers see and judge you (so don’t take it lightly, we told you so!).

As you can see, a brand slogan isn’t just a catchy phrase that businesses can play with or be recognized by (and if you can’t, you definitely need glasses!). These short and simple phrases are much more than that (or should be!), and that’s why creating a great brand slogan is no easy task (nor is it for everyone except Saurus!). If you’re looking for a memorable and engaging brand slogan or tagline that will contribute to the success of your business (and hopefully save you from extinction), Saurus’s brand slogan and tagline services are for you. So don’t hesitate to contact us and save yourself a lot of unpleasant headaches (and us a lot of debt!).